This is the first entry into a series I am calling ON SPEC. In the last decade+ of being a designer, there have been instances where I notice that an awesome brand, may have a less-than-awesome visual identity.

This usually sparks an idea in me of what that identity could and/or should be. So, I take it upon myself to create said identity, on spec. I let the creative juices flow and try to do the company justice and worry about the logistics later.

If, when I'm done with the identity, I can get in contact with the company and we can work something out, great. If not, I still have a beautiful Identity system that I am proud of and deserves to be seen.

Today's entry is for a company that, as a New Jerseyan, is very near and dear to me. Taylor Pork Roll, or as people from my neck of the woods call it, Taylor Ham, is a delightful little breakfast meat that rivals even the best bacon (as far as us New Jerseyans are concerned). If you are from New Jersey (or even parts of Pennsylvania) there is a good chance you were raised on the delectable delicacy and will recognize this rebrand from its bright red pop of color and the notched circle shape of the Taylor Ham that lets you know a delicious breakfast sandwich is right around the corner. Italian Deli's are also a ubiquitous part of living in New Jersey so I would be remiss if I didn't include them on the marketing.

Now is where you come in! This series is not only to spotlight some of my favorite work, but also to use this community to put the APB out and try and track down the people at these companies that need to see these designs in hopes that they could possibly adopt them.

Taylor is a company that is over 160 years old and has almost zero public presence. I have looked everywhere and have found no way of contacting them. If anyone knows something that I do not, please, let me know.

Thanks, and be on the lookout for the next entry in ON SPEC!

- Cody