Up next in my ON SPEC series is Kott Motorcycles. Owned and operated by Dustin Kott, Kott Motorcycles specialize in the fabrication and design of vintage motorcycles. Dustin creates some of the most beautiful bikes in the world, and you don't have to take my word for it since he's even built one for Ryan Reynolds!

I fell in love with Dustin's bikes a decade ago and again, like every other entry in this series, took it upon myself to give his brand the upgrade I thought it deserved, in the form of a new visual identity. There are many things that are very classic "moto brand" with the upgrade but I wanted to make sure that each of Dustin's unique bikes could have a Kott logo on the tank that is inline with that bikes vision, so I designed nearly 20 different expressions of the Kott wordmark to show the names visual versatility. Any of these designs would also be right at home on an oil stained t-shirt, a leather jacket or any number of other merch items, proving there is quite a bit of mileage in each design... (see what I did there? Mileage... 😬)

I reached out to Dustin many years ago when I initially did this work and he actually responded and sounded interested in making something happen. Unfortunately, communication waned and nothing ever came of it. I still send Dustin an annual email with the same request, "Lets make great things together!" but to no avail. Either way, I am still extremely proud of this work and think it deserves to be seen.

So Dustin, if you happen to see this, "Lets make great things together!" Also, if anyone happens to have Ryan Reynolds number maybe I could reach Dustin through him. 🤷‍♂️

P.S. - Dustin, I am also willing to accept a motorcycle in exchange for the rebrand... 🏍

- Cody